Insights

One Point of Contact, No Chain


A single point of contact in post-production means the same person you speak with also does the work on your material — without a project manager, coordinator, and artist as separate stations in between. What sounds like an organizational detail turns out, in practice, to decide the speed and precision of a project.



Read the full article

CGI Team

Not Every Project Needs a Rescue Plan


The VFX and post-production world loves crisis stories. The project saved at the last minute. The mistake that nearly blew the budget. The night before delivery when everything had to be rebuilt. These stories aren't false — they happen. But they're not the norm. And when they're the only stories told, they create a distorted picture of what post-production actually is.


Read the full article

CGI Vulcano

Mid-Shoot Fixes: Why VFX Problems Arise

Many VFX issues don’t arise in post-production—they start long before that. Not because of poor artists or subpar technology, but because crucial questions were never truly resolved before filming began. And that’s exactly what gets expensive. Very expensive. Because as soon as a problem becomes apparent “mid-shoot” and VFX has to be integrated on set, the effort, stress, and costs multiply within a matter of hours.


Read the full article

Australian Dessert with VFX Sky

On-Set VFX Supervision: Responsibilities and Value on the Day of Shooting


An on-set VFX Supervisor is not hired to comment on problems. They are hired to prevent those problems from existing in the first place. Their real value is not measured during the shoot itself, but weeks or months later during post-production: iterations that never become necessary because the plate was captured correctly from the beginning; shots that do not need to be “saved”; reshoots that never happen because the material already works technically and creatively.


Read the full article

A Man is running through a wood. Panic! A VFX Shot

CGI Costs: What's Actually Behind the Price


The most common misconception in CGI pricing: that the cost is in the software.


It rarely comes as a direct statement. More often it arrives as a question: "Can't a student just do it in Blender?" Or as a remark: "I thought software was affordable these days." Or as a comparison: "I have a quote that's half the price."


Read the full article

A CGI Environment. Woman in front. Advertising Shot

VFX Feedback Loops: Why They Cost More Than Rendering


The most expensive thing in VFX post-production isn't rendering. It is undefined feedback.


That is the observation I would draw after many projects as a producer — and it often surprises people. When productions calculate post costs, "feedback" doesn't appear anywhere as its own line item. There are line items for rendering, for artist hours, for software licences, for storage. There is no line item for "correction rounds that run without a clear note" — even though in most projects that is the single biggest cost.


Read the full article

CGI Wood Scattering. Plants and much more. Cinematic