3D Animation and CGI
Some images can't be filmed. A creature that doesn't exist. A plant that can't be shut down for a shoot day. A process happening inside a machine. An explosion nobody wants to set off twice. That's what CGI is for.
I've been building those shots since 2006 — for feature film and streaming, for advertising, and for corporate films. Modelling, rigging, animation, shading, lighting, rendering: the whole chain sits with one person. That has a practical upside. I can tell you before we start how long something takes and where it gets expensive.
When CGI Is the Right Answer
Not every image needs 3D. A practical effect, a second shoot day or a different lens is often cheaper and looks better. CGI earns its place where reality won't cooperate: too dangerous, too large, too costly, inaccessible, no longer standing, or simply invented.
That holds for advertising and corporate film alike. A production line can't be stopped for two hours. A component inside a machine can't be seen from outside. A plant still under construction doesn't exist yet on the shoot date.
Making that call is part of the job. If a shot is better solved practically, you'll hear it from me before budget goes into it.
The distinction that matters: I build images for moving footage. Visualization from CAD and engineering data is outside what I do.
CGI for Advertising and Corporate Film
What matters here is that the CG element doesn't announce itself. A product sitting cleanly in the light of the live-action plate. A machine that moves believably. An effect that still holds at second fifteen, for someone watching the film for the third time.
I deliver photoreal 3D animation and CGI for TV spots, online campaigns, brand content, corporate films and trade-show material — from concept through to the finished frame.
Services in Advertising and Corporate Film
- 3D animation for TV, online, social and trade shows
- Photoreal rendering and integration into live-action footage
- Product and object animation in a film context
- Digital extension of real environments and facilities
- Motion graphics and title design
- Look development and shading
Creatures, Characters and Digital Environments
On the film side it's usually about things that don't exist. A creature that moves believably. A landscape that holds all the way to the horizon. A set that reaches twenty storeys higher on screen than it did on location.
I think those shots backwards from the finished frame. First we settle how the scene should land, then it gets built.
Services in 3D Animation and Film
- 3D modelling, sculpting and retopology
- Rigging plus character and object animation
- Digital environments, set extensions and landscapes
- Procedural effects and scattering
- Texturing, shading and UV work
- Lighting, rendering and integration into the filmed material
